Fruitsnacks: The Snackulator X-75F
Client: General Mills
Agency: Saatchi & Saatchi NY
Brands: Fruit by the Foot, Fruit Roll-Ups, Fruit Gushers
Creative Directors:
Justin Ebert
Alex Lea
Lead Designer:
Mike Foran
Designer :
Johnny Birmingham
Copywriter:
Catherine Johns
Integrated Producers:
Leslie Raymond
Sharon Shang
Lead Creative Technologist:
Steve Nowicki
Lead UX:
Michael Thibodeau