Client: General Mills
Agency: Saatchi & Saatchi NY
Brands: Fruit by the Foot, Fruit Roll-Ups, Fruit Gushers

Creative Directors:
Justin Ebert
Alex Lea

Lead Designer:
Mike Foran

Designer :
Johnny Birmingham

Copywriter:
Catherine Johns

Integrated Producers:
Leslie Raymond
Sharon Shang

Lead Creative Technologist:
Steve Nowicki

Lead UX:
Michael Thibodeau